BzzAgent
BzzAgent is a marketing company that connects brands with their target audience through word-of-mouth advertising. They use a network of "agents" who receive free products or services in exchange for trying them out and sharing their experiences with friends and family. These agents then provide feedback to the brand, helping them improve their products and marketing efforts. The company aims to create a more authentic and trustworthy approach to advertising by leveraging the power of personal recommendations. BzzAgent has worked with a wide range of clients, including Coca-Cola, Nestle, and Unilever.